Beschrijving

Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is a must-read for anyone who is customer-facing, especially those in retail and hospitality. It illustrates every nuance of the potent sales and customer experience – from why sensory details matter to how human connection is created, to practical scripts for asking the right questions when talking to customers. Sales Mixology is the second book in the Shock Your Potential series by leadership and sales expert Michael Sherlock. Written in story format, this book illustrates how the customer experience is the new differentiator in business.

We follow Jane Smith, a primary character in Ms. Sherlock’s first book Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees, through her customer experience journey. Jane serves as a keen observer through a variety of experiences while traveling in Belfast, Northern Ireland, providing examples that highlight opportunities for connection between brands and the customers they serve, through numerous business mediums in various industries.

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