Race for the World

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Informed by the findings of McKinsey and Company’s extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

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Informed by the findings of McKinsey and Company’s extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.