Beschrijving

Based on interviews and extensive archival research, American Consultants and the Marketization of Television News in the United Kingdom offers unprecedented insight into American news consultants’ role in reshaping British television news during the 1990s.

American Consultants and the Marketization of Television News in the United Kingdom provides unprecedented insight into American news consultants’ role in reshaping British television news during the 1990s. In 1986, American research and news consulting company Frank N. Magid Associates began infiltrating the British market. Five years later, the company was consulting for an extensive list of British client stations in preparation for the 1991 Independent Television (ITV) franchise auction. Their efforts were controversial, prompting public outcry against the \